Led a small team to conceptualize and design a prototype for an in-store digital experience for Sephora's customers. This digital experience took advantage of augmented reality technology to allow customers to "build a look" and virtually try on makeup.

Role played:
- Initial hardware and competitive research
- Led brainstorming and concept sketching
- Led designers in prototype creation
- Planned and implemented user research and in-store and lab user testing
- Visual design of prototype using Sketch and Photoshop